by Babak Kheshti
"Number one, denim is something you hold on to for years. It's not just a T-shirt you may never wear. With our denim, our customer is a DIY customer. A lot of them are do-it-yourself-type people. So even when it does fit the same way, you'll alter it. Or if you feel like they're too dark, you'll fade them or distress them yourself."
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Danni Solano
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